Founder's Message: the perfect balance between tradition and modernity

Smartlet founder David Ohayon tells us about the brand's origins. It's the perfect balance between tradition and modernity.

"Innovation isn’t about choosing between tradition and modernity—it’s about creating the bridge that unites them. Smartlet is the intersection of my engineering background and my passion for horology. I wanted to reconcile tradition with modernity, to build a connection between classic watchmaking and the needs of today’s world. Smartwatches have revolutionized the industry, but they often require us to abandon traditional timepieces or resort to clumsy solutions to wear one on each wrist. With Smartlet, I aimed to offer an elegant and clever alternative: a modular bracelet designed to evolve and adapt to both classic and smartwatches.

For me, innovation isn’t just about technology; it’s about how technology integrates seamlessly into our everyday lives. Smartlet is still a work in progress—a project driven by research and development, a continuous reflection on what watchmaking can be in the digital age, without sacrificing its heritage. My journey has been one of experimentation, trial, and adaptation. Smartlet follows the same path: evolving, testing, refining. Because, above all, innovation is about asking the right questions.”  

- David Ohayon, founder